$1 Million in Funding

SheaMoisture is partnering with local and national groups to ensure Black communities are not locked-out of critical and life-saving efforts in the fight against COVID-19. Together, we can turn vaccine hesitancy into vaccine confidence in  our community.  

Registration is currently closed and businesses can request to be waitlisted for the next funding cycle at [email protected]. 

If you registered and received confirmation to join an orientation, please visit here for next steps and to complete the funding process. 

Why Vaccinations?

Upon reopening to full capacity, Black businesses are likely to either have a smaller customer base ready to return, or will face greater risk by interfacing with a larger volume of unvaccinated patrons. SheaMoisture stands ready to protect Black businesses. 

With 50% of the adult population fully vaccinated, there are increasing calls to fully reopen the nation’s economy. Among those fully vaccinated individuals, 65% are White, while only 8.5% are Black—a share that has the Black community under-vaccinated by a full one-third relative to their proportion in the US population.
 

Partners

In partnership with the Black Coalition Against COVID, and the University of Maryland Center for Health Equity, SheaMoisture will commit $1 Million in funding to engage barbershops and salons as community health advocates.