The $1 Million Fund

SheaMoisture has committed, under its long-established Community Commerce business model, $1 million in direct funding to support small, Black-owned businesses. The Fund stands ready to serve its community where they are most underserved.

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Shots At The Shop

After providing relief and recovery grants in 2020 to ensure Black businesses survived the economic crisis, SheaMoisture now stands ready to partner with Black businesses to re-open with vaccine confidence and low incidence.​

"Shots At The Shop" is a partnership with the Black Coalition Against COVID, and the University of Maryland Center for Health Equity in collaboration with the Department of Health and Human Services and the White House COVID-19 Response Team, to fund and engage barbershops and salons as community health advocates and vaccination sites. 

Hair Salon

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SheaMoisture intends to show the power of small/black-owned businesses to help communities, while also hoping to minimize the financial disruptions that many are experiencing from the current global crisis.​

The Fund is solely powered by SheaMoisture purchases, proving that our community can do good while feeling and looking good at the same time. We pledge to give back $1 Million in direct funding annually to where our community is most underserved. This is Community Commerce and their equity in the business. 


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We can't do this work alone. With the announcement of the Fund, we welcome the opportunity to work with partners and influencers as we launch a series of planned initiatives that we will roll out. We will also extend our support to any initiatives that you or your networks are currently executing during this time.