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In 2021, we launched our most ambitious project yet: The Next Black Millionaire Fund. In partnership with New Voices Foundation, we combed through hundreds of applications, conducted dozens of interviews, and ultimately selected three amazing Black-owned businesses to participate in this groundbreaking program.

Congratulations to our winning founders!



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Each business will receive: $100,000 grant, business development services, retail distribution support, an opportunity to collaborate with SheaMoisture and to participate in a streaming docuseries that follows their journey over the course of the year.

To learn more about their businesses

Click Here


Take a
seat at the table

SheaMoisture has been serving Black entrepreneurs and

investing in the Black community for decades. To better serve you, we’re constantly reimagining our recipe for success.

Unjust barriers exist for Black entrepreneurs, including limited access
the considerable advantages that generational wealth and privilege provides. A crucial part of our recipe for eradication of the
$11 Trillion 
wealth gap is supporting entrepreneurs like you.

Join our growing community of entrepreneurs.

Build your recipe with SheaMoisture.

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SheaMoisture First Annual Impact

Key ingredients to Black wealth creation


Since 1991, SheaMoisture has been committed to uplifting Black communities across the world. Learn more about the decision that was made in 2017 to grow the company’s impact as a Black-founded and Black-led company. What’s happened since this decision?

Sign up to discover what the brand has to say in it’s first annual impact report.

Sign Up
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