Black Led.
CARA SABIN is the CEO of Sundial Brands, makers of SheaMoisture, Nubian Heritage, and nyakio beauty. Prior to joining Sundial, she held management positions leading Global Marketing for Clinique's $1B Makeup and Fragrance portfolio as well as marketing for NARS Cosmetics’ Americas business. Johnson & Johnson, KORRES, Avon Products, Inc. and L’Oreal are just a few of the companies where she also held senior level positions. Sabin, who leads Sundial’s four brands, as well as the new Sundial Brands Social Mission Board, says that she has personally experienced the impact of others’ purpose driven work and she is compelled to pay it forward. “I’ve seen the impact in action, visiting the cooperatives in Ghana where we work with the women entrepreneurs who handcraft our shea butter,” she says. “Black excellence in every field and seeing the impact we have on culture, globally inspires me.” Cara is the Chairperson of the Minority Alumni Advisory Board for Duke University’s Fuqua’s School of Business.
“We invest proceeds from each and every purchase directly into the community.”
Inspired.
TAYDRA MITCHELL JACKSON, the Head of Engagement and Global Innovation, leads all things marketing for Sundial Brands, with over two decades of multi-million dollar global brand leadership and founder-led entrepreneurial business development. Before joining the Sundial team, Mitchell Jackson led global brands in big beauty at Procter & Gamble, L’Oreal, and Revlon. In addition, she spent more than a decade supporting and mentoring founder-led and women-owned brands to grow and expand their retail footprint. Now working in a role akin to a Chief Marketing Officer, Mitchell Jackson is responsible for end-to-end product innovation and 360o consumer engagement for SheaMoisture, Madame CJ Walker, and priority brands within the $300MM+ Sundial portfolio. “My passion for and commitment to Black women and the polycultural community is steadfast and unwavering. I’m thankful to be in a role where my personal 20+ year mission to build brands for people who look like me is only met with equal commitment and resource, and amplified through purpose in ways that are tangible and immediately impactful. “ says Mitchell Jackson. “I get up every day with an opportunity to ensure that our purpose shows up consistently in everything we do, from the products we make to the stories we tell.” In partnership with an amazing team of marketers, she leads long-term portfolio and global product development for eight beauty categories plus overall marketing strategy and omnichannel marketing activation for North America. “Sundial Brands is a company that is black-built, black-led, black inspired, and purpose-driven. I love the seat I’m in.”
Impact
Driven.
CHANTE WATERS, Head of Media for Sundial Brands, is responsible for the strategic oversight and execution of SheaMoisture’s advertising plans. She has over a decade of experience spanning the beauty, tech and spirit categories and is focused on building strategic media partnerships that stand and support SheaMoisture’s core mission of over serving those who are underserved. “The impact of Community Commerce is seen in our daily internal decision making,” says Waters. “At SheaMoisture, without a focus on our greater purpose we would be ignoring our responsibility to give consumers value beyond what our amazing products deliver. Knowing that we are working to advocate for humanity of Black people gives my work more meaning than any position I’ve ever held.”
Community
Focused.
SIMONE JORDAN, Global Head of Purpose and Brand Partnerships for Sundial Brands, oversees global corporate social responsibility, advising executive leadership on long-term strategy in creating sustainable impact for underserved communities in its supply chain, and consumer territories. “My purpose is super-focused on improving the livelihoods of Black communities,” says Jordan who has managed $10 million in investments for SheaMoisture throughout the U.S. and Africa. “This also provides me an opportunity to work directly with those businesses supported by SheaMoisture community investments. I not only get to know them, but I learn about their families, staff, and their communities that also benefit from SheaMoisture purchases.” She also leads her team in digital strategy and designing community-driven programs, particularly focused on women’s entrepreneurship, education and empowerment.